Blog Post: Droppery x De Eekhoorn x WOOOD — Case Study 

Case study: how De Eekhoorn and WOOOD drive B2B growth with Droppery

Interior brand WOOOD and retailer De Eekhoorn are among the more established names in the Dutch and Belgian home goods sector. Both parties work together via Droppery’s B2B platform, which connects suppliers and retailers across the Benelux, Germany, and France through automated inventory, ordering, and order-processing workflows. The result: orders between WOOOD and De Eekhoorn are processed the same day, with 97% fewer errors and 22% less processing time per order. This case study shows how that was achieved.

About De Eekhoorn and WOOOD De Eekhoorn is a Dutch retailer of home accessories and interior products, active both offline through physical stores and online. WOOOD is a well-known Dutch furniture and interior brand with a broad range of furniture and home accessories, sold through hundreds of retailers across Europe.

For brands like WOOOD, scalable distribution to retail partners is essential: every retailer has its own ordering rhythm, inventory needs, and administrative processes. For retailers like De Eekhoorn, the reverse is true: they work with dozens of suppliers at once, each with their own way of ordering, pricing agreements, and inventory information.

The challenge: manual processes between brand and retailer Before processes ran through Droppery, the collaboration between supplier and retailer looked like it does for many players in the sector: email, separate spreadsheets, and phone calls for stock questions. That works, up to a certain volume — beyond that, the familiar bottlenecks appear:

Inventory information that isn’t real-time, resulting in overselling or lost revenue Orders manually re-entered between systems, with a risk of errors No direct link between the supplier’s product range and the retailer’s ordering process Multi-day delays between order placement and processing due to back-and-forth coordination For a brand with a wide assortment like WOOOD, and a retailer with a diverse purchasing portfolio like De Eekhoorn, that delay adds up quickly.

The solution: automation through the Droppery platform Droppery connects WOOOD’s full product assortment directly with De Eekhoorn’s purchasing process. In practice, this means:

Real-time inventory sync across all SKUs. WOOOD’s stock levels are automatically synced across the entire assortment to De Eekhoorn’s system, so buyers always see current availability without a phone call or email.

Same-day order processing. Orders placed by De Eekhoorn are automatically forwarded to WOOOD the same day, with no manual re-entry between systems.

One central platform for multiple suppliers. De Eekhoorn connects not just WOOOD but several brands to the same system — with Droppery as the central hub instead of dozens of separate supplier processes.

Seamless integration with existing systems. Droppery supports the common CMS and e-commerce platforms (Shopify, WooCommerce, PrestaShop, Shopware, Shopline), enabling integration with existing store systems without major IT projects.

Results: the numbers behind the partnership Since the Droppery integration went live, the following results are visible:

22% less time spent on order processing, since orders are forwarded automatically instead of processed manually 97% fewer order errors, thanks to the elimination of manual data transfer between systems Same-day processing, driven by real-time forwarding between WOOOD and De Eekhoorn — instead of multi-day waiting times under manual processing 100% SKU coverage: real-time inventory visibility across all of WOOOD’s SKUs, directly accessible to De Eekhoorn’s purchasing team “[Quote from Cathelijne, Marco, or a contact at De Eekhoorn/WOOOD about the partnership — to be supplied or approved directly by them.]”

What this case study means for other retailers and brands The partnership between WOOOD and De Eekhoorn illustrates a broader trend in the European home and retail sector: brands and retailers looking to scale can’t avoid automating their B2B processes. Manual email and spreadsheet workflows become too error-prone and time-consuming as the number of suppliers, SKUs, or retail partners grows — as shown by the 97% error reduction and same-day processing in this case.

Droppery provides this as B2B commerce infrastructure across the Netherlands, Belgium, Germany, and France: a single platform where suppliers and retailers automatically align inventory, orders, and logistics — regardless of which e-commerce platform they use.

Frequently asked questions

What exactly does Droppery do for brands like WOOOD? Droppery automatically connects a supplier’s full product assortment and inventory — such as WOOOD’s — to retailers’ systems, so orders are processed same-day and without manual steps.

How much faster is order processing with Droppery? In the partnership between WOOOD and De Eekhoorn, processing time dropped by 22% and error rates dropped by 97%, resulting in same-day processing.

How is Droppery different from a traditional dropshipping platform? Droppery focuses on B2B retail automation between suppliers and retailers across the Benelux, Germany, and France, with an emphasis on inventory sync, order processing, and integration with existing CMS systems — not solely on consumer-facing dropshipping.

Which platforms does Droppery integrate with? Droppery supports platforms including Shopify, WooCommerce, PrestaShop, Shopware, and Shopline.

Is this approach also suitable for smaller retailers or brands? Yes. The platform is built to scale with the number of suppliers or retail partners, and is equally applicable to smaller assortments or a more limited number of integrations.

Get started with B2B automation Want to know what automating inventory and order processes could look like for your brand or store? Get in touch via info@droppery.pro or call +31 20 210 1895. More information about the platform is available at droppery.pro.